Content is King. Stakeholders expect companies to communicate openly and to enable dialogue that provides added value. Classical PR work is constantly evolving and influenced by social media, online marketing methods and blogs. Besides using established media outlets as multiplicators, brands are building up their own channels and develop integrated communication strategies. As a PR agency, we are able to support our customers according to their individual needs and help them save resources.
The client is at the center. Instead of talking about brands or products, we ask ourselves: What moves our target groups? This is our way of creating meaningful and relevant content and to distribute it through the right outlets.
teamtosse develops and delivers the content strategy in close cooperation with the representatives of the client. Afterwards, the agency generates content and either supports in the implementation of the content strategy or provides full implementation. Thus, we are able to provide our clients’ customers with just the right content at their preferred touchpoints.
Planning is the first step of success. Integrated communication generates synergies by aligning all activities and thus achieves a bigger impact than individual measures. We are glad to help you define a communications concept that captures your USPs and suggests adequate communication activities. With our extensive toolbox we guide you through a briefing workshop, where we lay the foundation for the elaborated communications concept.
Write what is read. Be it texts, press releases, articles, press conferences, corporate publishing like magazines for customers or employees – public relations are our special strength. Over many years, we have nurtured personal contacts with the journalists in the field and always keep an eye open for fascinating topics. Our tailored texts and releases have helped teamtosse become one of the most important content providers for media representatives, clients and their employees in the logistics world.
The right words for friends & family. Be it clients, business partners or employees: Every stakeholder group has its individual needs and requires relevant and appealing content tailored for them. Every medium has its advantages and special requirements: e‑mails or video messages, employee and client magazines or image brochures. In the drafting and designing process, we pay diligence to these requirements and ensure at the same time that a continuous corporate design is ensured. In achieving awareness and creating a unique image, staying true to a coherent appearance throughout all communication activities and media is key.
We have collected vast experiences in developing a visual appearance for internal and external communications of the logistics brands. Starting from the first sketch of a logo, visual brand to office equipment, from developing a corporate identity manual to defining key visuals and the realization of ad campaigns.
Communication begins at home. This basic rule of communication is worth taking to heart. Loyal employees who think and act for the company, who communicate its services and culture to the outside world on behalf of the company, and thus contribute significantly to image building, are worth their weight in gold.
In the logistics world, there is also a strong competition for qualified employees, which is not just about recruiting employees, but also about retaining them. teamtosse can make a significant contribution in this regard and support companies with regular, open and dialogue-oriented internal communication.
FAIR AND EVENTS
Say it live! Besides digital and media channels, one thing is indispensable for professional networking: face-to-face communication.
When planning and designing direct encounters with target groups, nothing should be left to chance, because the importance of these personal contact moments for a permanently successful business relationship is continuously increasing in a more and more virtual business world.
teamtosse is experienced in the creative planning, organization and implementation of company appearance – from classic press conferences to trade fair appearance and customer events.
Communicate where your audience listens. Today, there is no way around online communication. Even in the B2B environment, people are now naturally present on social media, relevant forums and blogs.
In the logistics sector, many companies have already acknowledged this and are accordingly active. In view of the lack of qualified employees, social media are also suitable instruments for employer branding and employee recruitment.
Today, online communication is just as important as offline communication, and both strands achieve the highest potential impact when they are interlinked. Social media require communication skills, good content, inspiring texts, high-quality photos and videos, joy in dialogue, humor and a desire for analysis.