CON­TENT STRATEGY

Con­tent is King. Stake­hold­ers expect com­pa­nies to com­mu­ni­cate open­ly and to enable dia­logue that pro­vides added val­ue. Clas­si­cal PR work is con­stant­ly evolv­ing and influ­enced by social media, online mar­ket­ing meth­ods and blogs. Besides using estab­lished media out­lets as mul­ti­pli­ca­tors, brands are build­ing up their own chan­nels and devel­op inte­grat­ed com­mu­ni­ca­tion strate­gies. As a PR agency, we are able to sup­port our cus­tomers accord­ing to their indi­vid­ual needs and help them save resources.

The client is at the cen­ter. Instead of talk­ing about brands or prod­ucts, we ask our­selves: What moves our tar­get groups? This is our way of cre­at­ing mean­ing­ful and rel­e­vant con­tent and to dis­trib­ute it through the right out­lets.
team­tosse devel­ops and deliv­ers the con­tent strat­e­gy in close coop­er­a­tion with the rep­re­sen­ta­tives of the client. After­wards, the agency gen­er­ates con­tent and either sup­ports in the imple­men­ta­tion of the con­tent strat­e­gy or pro­vides full imple­men­ta­tion. Thus, we are able to pro­vide our clients’ cus­tomers with just the right con­tent at their pre­ferred touchpoints.

COM­MU­NI­CA­TIONS CONCEPT

Plan­ning is the first step of suc­cess. Inte­grat­ed com­mu­ni­ca­tion gen­er­ates syn­er­gies by align­ing all activ­i­ties and thus achieves a big­ger impact than indi­vid­ual mea­sures. We are glad to help you define a com­mu­ni­ca­tions con­cept that cap­tures your USPs and sug­gests ade­quate com­mu­ni­ca­tion activ­i­ties. With our exten­sive tool­box we guide you through a brief­ing work­shop, where we lay the foun­da­tion for the elab­o­rat­ed com­mu­ni­ca­tions concept.

PUB­LIC RELATIONS

Write what is read. Be it texts, press releas­es, arti­cles, press con­fer­ences, cor­po­rate pub­lish­ing like mag­a­zines for cus­tomers or employ­ees – pub­lic rela­tions are our spe­cial strength. Over many years, we have nur­tured per­son­al con­tacts with the jour­nal­ists in the field and always keep an eye open for fas­ci­nat­ing top­ics. Our tai­lored texts and releas­es have helped team­tosse become one of the most impor­tant con­tent providers for media rep­re­sen­ta­tives, clients and their employ­ees in the logis­tics world.

MAR­KET­ING COMMUNICATIONS

The right words for friends & fam­i­ly. Be it clients, busi­ness part­ners or employ­ees: Every stake­hold­er group has its indi­vid­ual needs and requires rel­e­vant and appeal­ing con­tent tai­lored for them. Every medi­um has its advan­tages and spe­cial require­ments: e‑mails or video mes­sages, employ­ee and client mag­a­zines or image brochures. In the draft­ing and design­ing process, we pay dili­gence to these require­ments and ensure at the same time that a con­tin­u­ous cor­po­rate design is ensured. In achiev­ing aware­ness and cre­at­ing a unique image, stay­ing true to a coher­ent appear­ance through­out all com­mu­ni­ca­tion activ­i­ties and media is key.

We have col­lect­ed vast expe­ri­ences in devel­op­ing a visu­al appear­ance for inter­nal and exter­nal com­mu­ni­ca­tions of the logis­tics brands. Start­ing from the first sketch of a logo, visu­al brand to office equip­ment, from devel­op­ing a cor­po­rate iden­ti­ty man­u­al to defin­ing key visu­als and the real­iza­tion of ad campaigns.

INTER­NAL COMMUNICATION

Com­mu­ni­ca­tion begins at home. This basic rule of com­mu­ni­ca­tion is worth tak­ing to heart. Loy­al employ­ees who think and act for the com­pa­ny, who com­mu­ni­cate its ser­vices and cul­ture to the out­side world on behalf of the com­pa­ny, and thus con­tribute sig­nif­i­cant­ly to image build­ing, are worth their weight in gold.

In the logis­tics world, there is also a strong com­pe­ti­tion for qual­i­fied employ­ees, which is not just about recruit­ing employ­ees, but also about retain­ing them. team­tosse can make a sig­nif­i­cant con­tri­bu­tion in this regard and sup­port com­pa­nies with reg­u­lar, open and dia­logue-ori­ent­ed inter­nal communication.

FAIR AND EVENTS

Say it live! Besides dig­i­tal and media chan­nels, one thing is indis­pens­able for pro­fes­sion­al net­work­ing: face-to-face communication.

When plan­ning and design­ing direct encoun­ters with tar­get groups, noth­ing should be left to chance, because the impor­tance of these per­son­al con­tact moments for a per­ma­nent­ly suc­cess­ful busi­ness rela­tion­ship is con­tin­u­ous­ly increas­ing in a more and more vir­tu­al busi­ness world.

team­tosse is expe­ri­enced in the cre­ative plan­ning, orga­ni­za­tion and imple­men­ta­tion of com­pa­ny appear­ance – from clas­sic press con­fer­ences to trade fair appear­ance and cus­tomer events.

SOCIAL MEDIA

Com­mu­ni­cate where your audi­ence lis­tens. Today, there is no way around online com­mu­ni­ca­tion. Even in the B2B envi­ron­ment, peo­ple are now nat­u­ral­ly present on social media, rel­e­vant forums and blogs. 

In the logis­tics sec­tor, many com­pa­nies have already acknowl­edged this and are accord­ing­ly active. In view of the lack of qual­i­fied employ­ees, social media are also suit­able instru­ments for employ­er brand­ing and employ­ee recruitment. 

Today, online com­mu­ni­ca­tion is just as impor­tant as offline com­mu­ni­ca­tion, and both strands achieve the high­est poten­tial impact when they are inter­linked. Social media require com­mu­ni­ca­tion skills, good con­tent, inspir­ing texts, high-qual­i­ty pho­tos and videos, joy in dia­logue, humor and a desire for analysis.