teamtosse | Professional Contribution
Brand Management in Logistics
In 2017, the “Handbook Brand Management in Logistics” was published for the first time. The publishers Uwe Berndt and Timo Mickstein created this work by practitioners for practitioners specifically for the logistics industry. It provides sound fundamentals, substantial information, feasible expert tips and illustrative practical examples. Jens Tosse contributed a chapter titled “How Information Boosts the Brand Result”.
The handbook can be ordered here for the price of € 72.76 (including VAT).