team­tosse | Pro­fes­sion­al Contribution

Brand Man­age­ment in Logistics

In 2017, the “Hand­book Brand Man­age­ment in Logis­tics” was pub­lished for the first time. The pub­lish­ers Uwe Berndt and Timo Mick­stein cre­at­ed this work by prac­ti­tion­ers for prac­ti­tion­ers specif­i­cal­ly for the logis­tics indus­try. It pro­vides sound fun­da­men­tals, sub­stan­tial infor­ma­tion, fea­si­ble expert tips and illus­tra­tive prac­ti­cal exam­ples. Jens Tosse con­tributed a chap­ter titled “How Infor­ma­tion Boosts the Brand Result”.

The hand­book can be ordered here for the price of € 72.76 (includ­ing VAT).