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CONTENT STRATEGY – GENERATING AND CONTROLLING INFORMATION FLOWS

CONTENT STRATEGY – GENERATING AND CONTROLLING INFORMATION FLOWS

 

Today, stake­hold­ers expect com­pa­nies to engage in inten­sive, open and above all dia­logue-ori­ent­ed com­mu­ni­ca­tion. The times in which one could lim­it their work to press work, image brochures, fly­ers and a web­site have changed through social media, online mar­ket­ing and blogs. Today, com­pa­nies can be vir­tu­al­ly their own pub­lish­ers con­stant­ly pub­lish­ing atten­tion-grab­bing, dia­logue-pro­mot­ing con­tent, mean­ing inter­est­ing content.

There­fore, the con­tent strat­e­gy devel­op­ment is cru­cial for com­mu­ni­ca­tion suc­cess. In devel­op­ing a strat­e­gy, the fol­low­ing ques­tions get answered, among others:

  1. Where does the con­tent come from?
  2. Which depart­ments are involved?
  3. Who is respon­si­ble for the con­tent deliv­ery in which department?
  4. How will those respon­si­ble work together?
  5. Who sets the struc­tures to ensure the con­tent flow?
  6. Who rates the con­tent quality?
  7. How often do meet­ings take place and who participates?
  8. Who takes the lead?
  9. Who con­trols con­tent marketing?
  10. Who orga­nizes the mon­i­tor­ing, the impact and accep­tance analyzes?

team­tosse accom­pa­nies and con­trols the devel­op­ment of the con­tent strat­e­gy in close coop­er­a­tion with the con­tact per­sons on cor­po­rate side. Then we take over the prepa­ra­tion and imple­men­ta­tion of inte­grat­ed con­tent mar­ket­ing, either com­plete­ly or in some areas. In this way, we help ensure that the company’s cus­tomers and stake­hold­ers can find exact­ly the infor­ma­tion they need at var­i­ous touch­points at the right time.

 

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