COM­MU­NI­CA­TIONS CON­CEPT – PLAN­NING IS THE BASIS OF SUCCESS

By coor­di­nat­ing the indi­vid­ual mea­sures, inte­grat­ed com­mu­ni­ca­tions allow syn­er­gies and thus more impact of each. The com­mu­ni­ca­tions con­cept ensures coor­di­na­tion. If you have not already car­ried out the strate­gic plan­ning, we are hap­py to help. With our tools we will mod­er­ate a brief­ing work­shop. This lays the foun­da­tion for the com­mu­ni­ca­tions con­cept that we sub­se­quent­ly develop.

It con­tains the fol­low­ing ele­ments, which final­ly form the guide­line for an ongo­ing cooperation:

• Analy­sis of where the com­pa­ny com­mu­ni­cates across all chan­nels, where its strengths and weak­ness­es, chal­lenges and oppor­tu­ni­ties are
• Def­i­n­i­tion of com­mu­ni­ca­tion goals
• Def­i­n­i­tion of the tar­get groups or even tar­get persons
• Pre­sen­ta­tion of the right strategies
• Devel­op­ment of tar­get­ed mea­sures for the respec­tive cus­tomer touchpoints
• Set up of an out­come and impact mea­sure­ment and mon­i­tor­ing so that you know what we have achieved, what has been suc­cess­ful and what needs to be adapted
• Set up of a time schedule
• Cal­cu­la­tion of the budget